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Andrew Sims the MD of AJS has been described as a confident experienced manager with good interpersonal, organisational, engineering, marketing and administration skills, within the marine industry. Andrew has a strong key industry customer contact network, recognized within the manufacturing sector as a person who achieves results, with awards received from the industry itself underlining this.

Manufacturing business experience, combined with a lifetime of engineering experience (starting as an Apprentice) has created an opportunity to deploy the skills that have developed as a Marine Manufacturing Specialist, working initially in the following areas;

  • Engineering and Manufacturing Support
  • Supply Chain Management
  • Quality supply control
  • Marine Business Strategy
  • Company Representation at Events
  • Manufacturing Company Marketing
  • Sales support
  • Business Development
  • Project Based Solutions
  • Business Representation
  • Equipment Supply


An ability to work to develop procedures with standards within the manufacturing and service environment, combined with a strong practical engineering background and the ability to find logical solutions to opportunities presented, create positive results.

Having started work as an Engineering Apprentice at 15 Andrew developed a practical understanding of manufacturing and production elements, which in the last 20 years has extended into the marine industry.

Work in SME companies has covered all aspects of business operations; from Strategy Planning, Customer Interface, Design, Manufacturing Process, Production Engineering, HR, Health and Safety, plus Sales and Marketing.

Having seen how shows can benefit the profile of companies within the Manufacturing Supply Chain Sector Andrew instigated, runs and drives the Marine Manufacturing Showcase Concept which has proved very successful at International Boat Shows promoting companies and brands across the industry.



British Marine Federation Director and Management Board Member
Marine Industry Champion Make it in Great Britain Champion and Judge
​British Marine Federation committee member MTA, Training and Midlands.
PERA MAS Ambassador
Magazine Columnist and Expert Columnist


Insider Made in the Midlands Manufacturing Personality of the Year 2012
Make it in Great Britain Marine Champion 2012
MTA Personality of the Year 2010
Scott Deverell Young Business Person of the Year 2006

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